Instead of having the design of normal System minifigures, they are more similar to dolls. They are taller and more life-like to appeal to young girls. They have jointed elbows and ankles making them more flexible than the usual minifigure. It is Mostly pink and purple.
In 2004 the figures' arms were altered to be less flexible and more like those of traditional System minifigures. Of the four Belville sets released that year, the only exception to this rule is the Denmark-only set 5877 Wedding Coach, where both figures have the older-style more flexible arms.